For as long as I can remember, I have been fascinated by brands and advertising. To me, the work is best when it’s like a mosaic with multiple pieces coming together to drive fame and create something bigger, better and more meaningful.

I am an integrated strategist who always puts the audience first by looking at the world through their eyes. I have lived and worked in 3 different countries, so I bring an outsider’s perspective that adds diversity of thinking to any planning department. I am a digital native with a strong understanding of how the digital world works, technically and conceptually. Being a natural storyteller, I adore beautifully crafted narratives and have been described as a ‘black belt in Google Slides’. And I am a collaborative team player who is not afraid to lead or to be led.

My experience includes brand strategy, communications strategy, creative strategy, content strategy, digital strategy, CRM, customer journey and campaign ecosystem mapping and much more, across a variety of sectors; all the way from retail and tech to energy and sports, working with clients such as Co-op, Google, Amazon Prime Video, Etihad Airways, bp, Castrol, Kaspersky and adidas.

When I’m not thinking about people, brands and the spaces in which they collide, you’re likely to find me brewing Ethiopian coffee, baking my famous Danish rye bread or diving down obscure YouTube rabbit holes.