Is the metaverse utopia or dystopia?

Published by Media Cat Magazine in March 2022

For Media Cat Magazine, I reflected on an interest of mine – the metaverse – and explored how brands must be builders instead of salesmen if they want to find long-term success in this new world.

Read the article here.

 

Warming people up for a return to the gym

Published by the IPA in September 2021

How can we use Behavioural Economics to get people back to the cathedrals of cardio after COVID-19? That’s the question I explored in this short essay that earned a Distinction on the IPA’s Advanced Behavioural Economics course in 2020.

Read the article here.

 

When the disrupted disrupt the disruptors

Published by WARC in March 2020

For WARC, I wrote a short article about how Disney is taking back control by bringing everyone – the Skywalkers, Mulan, even Jack Sparrow – back home to the Disney+ castle. In this piece, I talk about how the streaming war is looming and that I believe it will be fought with original content.

Read the article here.

 

Gaming is rotten at its core

Published on LinkedIn in November 2019

Gaming and esports have been given a fair amount of attention lately and the money is pouring in. But I would argue that the industry will not reach its full commercial potential before something is done about the toxic culture. We aren’t going to solve this problem overnight, but in this piece, I present some thoughts on where we might begin.

Read the article here.

 

Moving abroad made me a better strategist

Published on LinkedIn in September 2019

It had been more than 5 years since I left Denmark, so I wanted to take a moment to reflect. Living abroad is the best thing I have ever done for myself – and I believe it has made me a better strategist too. In this short piece, I highlight 3 effects living abroad has had on me.

Read the article here.